Calgary Stampede 2015

July 3-12 2015

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2021 Calgary Stampede Poster

The Calgary Stampede poster has become an iconic piece of The Greatest Outdoor Show on Earth.  Originally created as the central marketing tool for the event, the poster has evolved into a celebration of western art. This is the third time in our history the Stampede poster has been created by a youth artist.

Posters will be available for purchase in Calgary Lammle's locations in early 2021.

Symbolizing the passing of the storm and recognizing resiliency and optimism, the 2021 Calgary Stampede poster was created by 22-year-old Calgarian Lexi Hilderman, winner of the Calgary Stampede Youth Poster Competition. Hilderman’s artwork features a young Fancy Dancer with rainbow ribbons flowing from her regalia, inspired by the image of a young woman named Katari Righthand from the Siksika First Nation.


"I was drawn to her story and it became important for me to learn about her culture and to understand how she feels when she's dancing," says Hilderman. In developing a relationship with Righthand and her family, Hilderman learned that she was given the name Nààpiwa otó piim Akikowan (Rainbow Girl) in 2013 following the southern Alberta floods, representing the hope that comes after a storm. Hilderman incorporated this into her design. “I wanted to show her standing strong, looking forward with determination. To me this image is about optimism, and also a representation of youth carrying on their legacy and the legacy of the Calgary Stampede’s celebration of the arts, culture and community.”


“Not only is this a striking image, it tells an extremely important story about the Stampede and our community at this time,” says Steve McDonough, First Vice-Chairman of the Calgary Stampede Board of Directors. “Youth poster artists were asked to communicate, through their artwork, their impressions on what the Calgary Stampede means to them personally and to our community. Together we are weathering a significant storm, and it’s important to find the silver linings and optimism in what we are experiencing and I believe Lexi has captured that in her painting.”


The Calgary Stampede Youth Poster Competition is a unique youth achievement program that provides talented young Albertans with the opportunity to showcase their talent on a world stage. Generously funded by the Brandon Flock Foundation, this program provides one of Canada’s largest art scholarships. As the winning artist for 2021, Lexi Hilderman has been awarded a $10,000 scholarship and her artwork will now become part of Calgary Stampede history and distributed around the world.

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